Los Cabos Shines at ILTM Cannes, Strengthening Its Luxury Travel Status

• Exclusive meetings boost partnerships across Europe, Asia and the Americas

For the second year in a row, Los Cabos made its presence felt at the International Luxury Travel Market (ILTM) Cannes, the world’s leading B2B event for high-end tourism held December 1–4 in France. Once again, the destination stood out as the only Mexican representative, underscoring its growing reputation as a world-class hub for luxury travel and premium hospitality.

The Los Cabos delegation included Grupo Velas, Marquis Los Cabos, Viceroy, Nuba DMC and the Los Cabos Tourism Board (FITURCA), showcasing the region’s top-tier offerings—from boutique lodging and gourmet cuisine to personalized, high-touch services. Beyond the main exhibition floor, brands such as Park Hyatt (which formally introduced its opening), Four Seasons, Montage, Auberge and Zadún Ritz-Carlton Reserve added even more weight to the destination’s diverse and upscale portfolio.

FITURCA reported more than 45 business meetings with key partners from the U.K., France, Poland, Austria and Germany, along with new connections to travel advisors and operators from Australia, Japan and Latin America.

In addition, the tourism board hosted exclusive sessions with 20 luxury travel agents, creating space for in-depth conversations about new products, signature experiences and upcoming developments. These meetings provided valuable insight into global market behavior and the evolving expectations of premium travelers.

“The luxury segment is a major strategic driver for Los Cabos,” said Rodrigo Esponda, Managing Director of FITURCA. “It currently generates 113,500 room nights a year, with an average rate of $2,489 per night and a typical spend of about 57,000 pesos per stay. These numbers show the economic strength of this market and its impact on local growth and long-term sustainability.”

Los Cabos’ strong performance at ILTM Cannes 2025 reaffirms its commitment to positioning itself as one of the world’s premier luxury destinations—offering exceptional experiences, world-class service and a distinctive appeal for travelers seeking exclusivity and authenticity.